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The Agency People

Community Systems Architect & Experience Strategist

Designing the digital worlds, structures, and experiences that help municipalities, nonprofits, local media, and community organizations thrive.

I don’t just build websites. I design ecosystems—complete community systems that align people, programs, and digital infrastructure around real-world impact.

Four Lenses I Use to Design Your Community

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Community Architect

Designs how your community works: systems, roles, journeys, programs, and the ecosystem that holds it all together.

Experience Designer

Shapes what it feels like to participate: touchpoints, emotional journeys, and meaningful interactions for members.

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Systems Thinker

Makes sure programs, tools, and stakeholders fit together logically so the community can scale and stay sustainable.

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Narrative Designer

Crafts the story, voice, and identity of the community so people know what they’re part of and why it matters.

Why This Matters for Municipalities, Nonprofits & Local Media

Most organizations have scattered tools, disconnected programs, and audiences that don’t quite fit together. A community systems approach brings clarity and structure, so every part of your work supports the rest.

  • Aligns multiple stakeholders around a shared strategy
  • Turns disconnected tools into a single ecosystem
  • Makes it easier for people to find their place and participate
  • Builds digital infrastructure that can adapt over time

How I Approach a Community Ecosystem Project

Every engagement follows a structured, collaborative process designed to respect your reality and move you toward a stronger, more connected community.

Step 1

Listen & Map Reality

Understand your people, programs, tools, and pain points across the entire community.

Step 2

Design the Ecosystem

Create a clear structure: roles, journeys, programs, tools, and how they all connect.

Step 3

Shape the Experience

Define how it feels to join, participate, and stay engaged, across all touchpoints.

Step 4

Deliver the Blueprint

Provide a clear, documented ecosystem design you can implement and grow over time.

Who This Approach Is For

This kind of work is ideal for organizations that sit at the center of a community and support many different groups.

  • Municipalities and local government
  • Volunteer fire departments & public safety organizations
  • Nonprofits, coalitions, and community causes
  • Local newspapers, radio, and media publishers
  • Economic development and local business alliances

Ready to design your community’s digital ecosystem?

Let’s talk about where you are now, where you want to be, and what kind of system will help you get there.